Analytics privacy notice

Updated 9 November 2026

This notice describes how Williams and Horne IT uses Google account access and data through Williams and Horne Analytics. It applies to the private research tool, rather than the website enquiry form.

Information accessed

With the account holder's authorisation, the tool accesses Google Ads account identifiers, account names, account status and account relationships. It requests keyword ideas, geographic targeting information and aggregate search-demand estimates relevant to the business.

The current tool does not request Gmail messages, Google Drive files or individual searchers' identities. Connections to other Google products, such as Search Console or Google Analytics, would require separate setup and authorisation.

How information is used

Information is used to research demand for Williams and Horne IT's services, select the relevant business account and locations, and prepare business reports. Data is not sold or used to create advertising profiles of individual people.

Storage and access

Google sign-in is handled by Google. The tool stores an authorisation grant, including a refresh token, in a restricted local credentials folder. Credentials are kept separately from source code, reports and public website files.

Account inventories and aggregate keyword/location results are stored as local report files. Authorised operators and the software services they use to prepare the business's reports may process this information for that work. Google processes API requests under its own service policies.

Retention and deletion

Report files are retained for business research and comparisons until they are deleted by an authorised operator. Credentials remain stored until removed; ongoing access also depends on Google's authorisation remaining valid. There is currently no automatic report-deletion schedule.

An account holder can revoke the app's access in their Google Account permissions. Revoking access stops future authorised requests but does not automatically delete previously saved files. To request deletion of stored credentials or reports, contact [email protected].

Contact and updates

Questions about this tool or its data use can be sent to [email protected]. This notice will be updated if the tool's data access or handling changes.